CLIENT

Brava.io

PROJECT DATE

Dec 2022

SCOPE OF WORK
ROLE

UI/UX Designer

Brava – UX/UI

Brava is a digital gift card platform designed to support Black-owned restaurants. By providing easy access to digital gift cards, Brava empowers users to contribute directly to local businesses, either by redeeming the cards themselves or sharing them with friends. The goal was to create a seamless, engaging, and mobile-friendly experience that encourages repeat participation and community-driven support.

Brava

Overview

❌ The Problem
The pandemic disproportionately impacted Black-owned businesses, with a 41% decline in Black business owners compared to 20% for non-Black businesses (National Bureau of Economic Research). Many struggled due to limited access to loans and emergency funds, highlighting long-standing economic disparities.
✅ The Solution
Brava is a digital gift card platform that makes it easy for people to support Black-owned restaurants.
  1. Sign up and receive monthly gift cards to local restaurants.
  2. Redeem online or in person.
  3. Share with friends and amplify community support.

Design Process

1
Research
Existing research, data analysis, Stakeholders interview, competitor analysis, user testing
2
Wireframing
Workshop, look for Ideas.
3
Prototyping
Design iteration, design explanations, testing
4
Final Design
Main design, solution for Web, IOS, ANDROID.

Wireframing

The initial wireframes focused on a clear and intuitive user flow, including:

  • A homepage featuring Brava’s mission and a clear sign-up CTA.
  • A user dashboard displaying available gift cards and transaction history.
  • A restaurant directory with filters to help users discover local Black-owned businesses.
  • A checkout flow that allows for quick and easy redemption of gift cards.

User flows were mapped to ensure a smooth experience, from registration to redeeming and sharing gift cards.

Wireframe

Prototyping

The high-fidelity prototype was designed with a clean, accessible UI, a mobile-first approach, and seamless navigation. Key features included:

  • A simple and intuitive purchase flow to make transactions effortless.
  • Clear confirmation screens to guide users through the process.
prototype-1
prototype-2

Final Deliverables

The final design was user-friendly and mission-driven, with key screens including:

  • Homepage – an engaging introduction with a strong call to action.
  • User Dashboard – a simple interface for managing gift cards.
  • Restaurant Listings – an easy-to-navigate directory for finding Black-owned restaurants.
  • Checkout Page – a streamlined payment and redemption process.

By combining thoughtful UX design with social impact, Brava made it easier for people to support Black-owned businesses—one meal at a time.

Deliverables-1
Deliverables-2

Outcomes and Impact

65% of users returned to purchase additional gift cards.
200+ Black-owned restaurants saw increased revenue.
85% of users shared Brava with at least one friend.
LinkedIn Dribble Bechance